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BRAND
CONSULTING

Governments

Who is Making Sure Your Event Goals are Met and You are Maximizing Public Dollars?
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Event Strategy Development and Legacy
  • Which events should you be focusing on and why?
  • What metrics will you use to prioritize events? Economic impact? Tourism? Local health and wellness? reputation?
  • Which events can spur long-term impact, such as infrastructure improvements and local programming?
 
Operational Architecture
  • Does your current staff, structure and workflow allow you to maximize the returns of hosting an event?
  • What internal and external capabilities does your location possess and which ones do you need?
  • How will you find the time to manage and deliver for all stakeholders, while still managing the day-to-day needs of your residents?
  • How will you ensure your goals are delivered upon by a host committee?
 
Event Procurement and Value Analysis
  • Now you know the events and management team – how do you win the right to host those events?
  • How will you measure and communicate the complete impact of the event, not just the economic impact?
  • How will you maximize the tangible and intangible opportunities from the hosting event?
 
Implementation
  • Do you need someone to manage and integrate all stakeholders and ensure desired outcomes are achieved?
  • Do you need a trusted advisor to provide insight to your team and present new opportunities?

​RESULTS 
  • Efficient and effective events that ensure taxpayer funds are invested wisely and generate a maximum return
  • ​An engaged and energetic community that welcomes rightsholders and event participants with open arms
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