Rightsholders and Events

Where Do You Belong and How Do You Make Sure You're Invited Back?
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Market Development and Expansion

• What markets are the best partners in terms of promotion and incentives?
• Which elected officials and government leaders have a track record of supporting events?
• should you target specific markets directly or open a bid process?
• Who are the decision makers, influencers and potential partners in each market and how do you work with them?

Bid Strategy Process and Project Management

• You’ve decided to bid out your events – what requirements do you have and what bid enhancements are you looking for?
• How will you promote your bid? Answer questions? Accept and analyze responses?
• Do you have the time to oversee this process?

Legacy and Community Relations Strategy

• You want to return to this market year after year; how do you make sure you’re invited back?
• How can you, your partners, sponsors, participants, government and fans come together to maximize the positive impact you can have on a host community?

Implementation

• Do you need someone to manage and integrate all stakeholders and ensure desired outcomes are achieved?
• Do you need a trusted advisor to provide insight to your team and present new opportunities throughout?

​RESULTS

• Understanding and aligning with host community aspirations increases the likelihood of a successful return
• Strong relationships with host communities, and a focus on legacy can lead to increased fees from current and prospective corporate partners​