Success Stories
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Market Feasibility for a Professional Lacrosse Team
Advance Brand Consulting worked closely with the ownership and leadership of a National Lacrosse League franchise to explore markets for potential relocation. The work included in-depth research to identify venues throughout North America that met league and team requirements. We then created a customized scorecard to rank the markets and identified priority options. We researched the key decision makers in each priority market and led outreach, in addition to leading the initial meetings. This lead to qualified leads that were turned over to team management. |
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Formula E races into New York City
The FIA Formula E Championship is the world’s first fully-electric single-seater racing series, competing on the streets against the backdrop of some of the most iconic cities - including Hong Kong, Marrakesh, Buenos Aires, Monaco, Paris, New York and Montreal. Advance Brand Consulting led the site selection process and negotiations with New York City and New York State agencies, as well as assisted with the PR / Communications and event-related logistics around the announcement. In the lead up to the inaugural 2017 NYC ePrix and throughout race weekend, Advance Brand Consulting managed government and community relations for Formula E, as well as served as the main spokesperson for race-specific interviews. Select interviews include How Formula E won motorsport's race to New York City - NBC Sports Why you must be at the first-ever Formula E NYC ePrix - Metro NY Electric street racing come to Red Hook this weekend - NY1 News |
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Bringing Denver's Olympic Exploration to Life
In partnership with Rich Dziepak of RLD Strategies, we took the findings and recommendations of the Denver and Colorado Olympic and Paralympic Exploratory Committee, and turned them into a 230-page Final Report. Given Denver's dubious Olympic Games legacy, it was imperative that this report respected the feelings of all stakeholders, while providing a foundation for future efforts. We were responsible for synthesizing the work products and recommendations of each subcommittee into one clear, cohesive vision. This included: creating the overall narrative of the report, drafting original text, editing text submitted by sub-committees, and designing an easy-to-read structure that was accessible to all stakeholders. This report and the progressive ideas contained within it, have established new expectations for all future host cities to strive for. |
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World TeamTennis comes back to New York City
When the NY Empire returned to World TeamTennis during the league's 2016 season, it not only signified the return of a franchise to NYC, it also marked the return of professional tennis to the historic Forest Hills Stadium. Advance Brand Consulting played an active role in many facets of the inaugural season, including: communications, government relations, marketing, sponsorship and stakeholder engagement. This NY Times article says it all! |
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Oakland, California to host USRowing National Championships
Oakland, California, will be the host of the 2018 USRowing Masters National Championships. This event will bring thousands of rowers from around the United States to Oakland’s Lake Merritt to compete for national titles. The championships will generate new hotel room nights and allow Oakland to present their city brand to new visitors. This project was completed in partnership with Bloomberg Associates, as well as with Visit Oakland – the city’s tourism bureau – the Oakland Mayor’s Office and City Administrator’s office. |
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Mexico City and Major League Baseball Play Ball
In March 2016, Mexico City welcomed Major League Baseball games back into the city after a 10-year hiatus. Having the Houston Astros and San Diego Padres play two Spring Training games was just part of a larger strategic plan that included Mexico City and MLB partnering on grassroots initiatives, as well as additional economic development initiatives. Advance Brand Consulting, in partnership with Bloomberg Associates, advised both Mexico City and Major League Baseball on the framework for their partnership and served as a key advisor to all parties to bring the partnership to completion. |